Ordinance No. 10-17

Introduced: July 22, 2010
Public Hearing:
Status: Tabled

An ordinance modifying the code of the Township of Vernon, County of Sussex, State of New Jersey regarding signs

NOW, THEREFORE, BE IT ORDAINED by the Mayor and the Council of the Township of Vernon, County of Sussex, and State of New Jersey, as follows:

SECTION 1: The Code of the Township of Vernon is here by supplemented to add Chapter 470, SIGNS.

CHAPTER 470.

470-1. Definitions. As used in this chapter, the following terms shall have the meanings indicated:

BANNER SIGN: A temporary sign of cloth, plastic, fabric, or similar material that celebrates an event, season, community, neighborhood or district and is sponsored by a recognized community agency or organization, or a business to call attention to a grand opening, owner or management change, or the advertising of special events.

PORTABLE SIGN: A sign not permanently attached to the ground or other permanent structure or a sign designed to be transported, including, but not limited to, signs to be transported on wheels. The term “portable sign” includes a sign affixed to a vehicle and/or trailer which is parked on a public right-of-way, public property or private property so as to be visible from a public right-of-way where the apparent purpose is to advertise a product, service or activity or direct people to a business or activity located on the same or other property.

SANDWICH BOARD SIGN: A portable sign easily moved from place to place on a stand or A-type frame and having no permanent attachment to the ground.

TEMPORARY SIGN: A sign or advertising display constructed of cloth, canvas, fabric, plywood, plastic or other light material and designed or intended to be displayed for a short period of time.

WINDOW SIGN: A sign that is painted or mounted onto a windowpane or hung directly inside a window solely for the purpose or effect of advertising or identifying any premises. For purposes of calculating the size of window signs, a window shall be considered the glazed area.

470-2. Portable signs. Portable signs are prohibited except as specifically permitted in this Chapter 470. For the purposes of this Section:

  1. Distinguishable objects; exempt signs. The definition of “sign” in § 330-2 notwithstanding, the following objects or structures shall not be considered “signs” or, alternatively, shall nevertheless not be subject to this section:
    1. Customary holiday decorations displayed for a normal duration; provided, however, that white or clear lights evoking candle flames or miniature candle flames shall be permitted from mid-November through the end of March in the C-1, C-2, C-3, CR and TC Districts.*
    2. Residential nameplates.
    3. Traffic control signs, the face of which meets the standards of the Department of Transportation and which contains no commercial message.
    4. Directional and informational signs for nonresidential uses, provided the area of such sign is not more than three square feet, and provided the number of such signs on-site is limited to that which is reasonably necessary and appropriate for safety, circulation, information or other noncommercial purposes.
    5. Signs for official, governmental or quasi-governmental business, including signs or banners advertising public or quasi-public events that are posted or displayed with the permission of the Zoning Official or the governing body.
    6. Signs for community associations, places of worship, nonprofit, charitable, institutional and similar noncommercial uses, provided that no freestanding or ground sign for such use shall exceed 24 square feet and it is located on the property owned by the organization displaying it.
    7. Political signs of four square feet in area or less, from May 1 through the period ending 48 hours after the first Tuesday in June and from October 1 through the period ending 48 hours after the first Tuesday in November, provided that no campaign or candidate shall allow any one such sign to be nearer than 100 feet to another sign belonging to such campaign or candidate(s).
    8. Sign for the sale of single-family residential real estate of four square feet or less, limited to one per property, or for sale or lease of nonresidential real estate, having an area of eight square feet or less.
    9. Flags of the United States, State of New Jersey, Township of Vernon, foreign nations having diplomatic relations with the United States, other flags adopted or sanctioned by any elective legislative body of competent jurisdiction and flags flown in conjunction with the flag of the United States, provided that no such flag shall exceed 60 square feet in area, nor shall any such flag be flown from a pole in excess of 35 feet in height. The flag’s area shall be in reasonable proportion to the height of the pole from which it is displayed. Not more than three flags may be flown from any one pole. Statutory requirements associated with flags and the generally accepted standards of flag display protocol shall be observed.
    10. Decorative, noncommercial flags, banners and pennants.
    11. Flags honoring and remembering military and service men and women of the United States.
    12. Public safety signs.
    13. Signs displayed by places of worship.
    14. Any public notice or warning or safety sign required by a valid and applicable federal, state or local law, regulation or ordinance.
    15. Any sign indicating the name of a building and/or date of construction and/or other incidental information about its construction, which sign is made an integral part of a stone or masonry surface, or made of bronze or similar permanent material, including historic tablets, cornerstones, memorial plaques, monuments and emblems which do not exceed four square feet in area from a single viewpoint.
    16. Signs forbidding trespassing, hunting, fishing or trapping as authorized by state laws and regulations concerning fish, game and wildlife, but not to exceed one square foot in size and further provided that no such sign shall be located less than 50 feet from another.
    17. Pump-mounted fuel price informational signs subject to the following:
      1. Only one fuel price informational sign shall be permitted per fuel pump; each such sign shall be limited in size to an area of 260 square inches; each such sign shall be affixed directly and firmly to a fuel pump, and shall be stationary.
    18. Regulation mailboxes of the US Postal Service.
    19. Awning signs in the C-1, C-2, C-3 and TC Districts, restricted to lettering on the vertical surface or edge of a typical window awning or canopy.

470-3. Sandwich board signs.

  1. Upon securing a yearly permit as set forth in Section 470-8 a business establishment in the B, HC or Upper ZM Zone shall be permitted one sandwich board sign subject to the following limitations and requirements:
    1. The sign shall be located on the applicant’s property and at least four feet from the paved surface of the road. The sign shall be located in front of the principal entrance to the business to which it relates. The sign shall be placed so as not to cause the width of the sidewalk on which it is placed to be reduced to less than four feet in width.
    2. Each of the two sides of the sign shall be less than seven square feet in area.
    3. The maximum height shall not exceed 42 inches.
    4. The support legs for the sign extending from the bottom of the sign to the ground shall be 12 inches or less. The height of the support legs may increase the maximum height to 48 inches, inclusive of the support legs.
    5. The sign shall not obstruct site distance visibility, or ingress and egress from the site, or other passage of vehicles or pedestrians.
    6. The signs may be displayed outside only during business hours and only between sunrise and sunset and shall be stored in an indoor area when not in use.
    7. The sign shall be kept in good condition and properly secured.
    8. Sandwich board signs shall not be illuminated, nor shall they contain moving parts or have balloons, streamers, pennants or similar adornment attached to them.
  2. Where a commercial property has more than one business or commercial tenant, one sandwich board sign permit for each business establishment shall be allowed.
  3. An application for a sandwich board permit shall be accompanied by a certificate of insurance providing at least $500,000 of comprehensive general liability coverage to sandwich boards and listing the Borough of Franklin as an additional insured with respect to the sandwich board.

470-4. Banner signs.

  1. Upon securing a permit as set forth in Section 470-8, a business establishment in any non-residential Zone shall be permitted to display one banner sign of up to 36 square feet in sign area for grand openings, owner or management change, or the advertising of special events.
  2. Each business on the site may utilize a banner sign for a maximum period of 35 consecutive days per event, four times per year.
  3. A banner sign shall be installed no more than 30 days prior to the event and removed within five days of the completion of the event.
  4. The banner sign shall not obstruct sight distance visibility, ingress and egress from the site, or other passage of vehicles or pedestrians.
  5. The banner sign shall be located on the applicant’s property and at least twelve feet from the paved surface of the road.
  6. The banner sign shall be kept in good condition and properly secured.

470-5. Window signs.

  1. Window signs shall be permitted in the [Commercial] Zones only.
  2. Window signs shall not require a permit.
  3. The area of each window sign shall not exceed 80% of the window in which it is placed or, in the case of a storefront, the total glazed area of the facade on which the sign is being displayed.
  4. Neon signs as regulated in __________ shall be deemed to be a window sign and included in the calculation of the total window sign area.
  5. No televised advertising in a window shall be allowed.

470-6. Temporary signs.

  1. A temporary sign advertising the prospective sale or rental of the premises upon which it is located, not exceeding eight square feet in area in the [Commercial] Zones and four square feet in all residential zones, shall be permitted, provided that the sign shall be maintained in good condition and removed within seven days after consummation of lease or sale transaction.
  2. A non-illuminated temporary sign on a new construction site, not exceeding 75 square feet in sign area, is permitted in any zone, provided that the sign shall be maintained in good condition and removed within seven days after completion of the construction work.
  3. A non-illuminated temporary sign, not exceeding four square feet in area, erected by a business (e.g., architects, contractors) performing construction work or repairs on a lot that is already improved may be displayed on such lot in any zone for a period not to exceed the duration of the project or one year, whichever is less.
  4. A temporary sign announcing or supporting political candidates or issues in connection with any national, state or local election or an event sponsored by a nonprofit organization shall be permitted to be displayed in any zone for a period of not more than 30 days prior to the election or event and not more than three days following the election or event.
  5. Banner-type signs shall be permitted in any location in the Borough in celebration of public events or to call attention to dates of holidays of public significance when erected by the Borough itself or otherwise authorized by the governing body.

470-7. Public safety signs.

  1. Temporary safety, traffic, directional and warning signs approved by the governing body shall be permitted in all zones and shall not count in the measurement of sign area.
  2. Signs which are required by any provision of law and signs deemed necessary to the public welfare by the governing body may be located in any zone and shall not count in the measurement of sign area.

§ 470-8. Sign permits.

  1. A sandwich board sign permit pursuant to Section 470-3 will be issued by the Borough Zoning Officer upon approval of a completed application submitted with applicable fees and is valid for the balance of the calendar year.
  2. A banner sign permit pursuant to Section 470-4 will be issued by the Borough Zoning Officer upon approval of a completed application submitted with applicable fees and is valid for 35 days.
  3. All rights and privileges acquired under the provisions of this chapter or any amendment thereto are revocable at any time by the Borough Zoning Officer if the applicant fails to accurately depict the sign erected or to be erected or if the sign which is erected fails to meet the details or the detailed drawing submitted by the applicant. All such permits shall contain this provision.
  4. No permit shall be issued to any business establishment that, within the twelve-month period prior to the date on which the permit application is made, failed to comply with the requirements of this Chapter 470 as to the display of any banner or sandwich board sign, within 30 days after notice from the Borough as to such noncompliance.
  5. The fees for permits established by this section shall include a nonrefundable application processing fee of $15 and can be found in Chapter 250, entitled “Fees.”

470-9. Construction.

In the event of any inconsistency between the provisions of this Chapter 470 and Chapter 330, the provisions of Chapter 470 shall control.

470-10. Violations and penalties.

Anyone violating the provisions of this chapter shall be subject to fine of up to $50 for first offense and $200 for second offense. The Borough Zoning Officer shall have authority to enforce the requirements of this chapter.

SECTION 2 Section 330-180 of the Code of the Township of Vernon is hereby deleted and reserved for future use.

SECTION 3 Section 330-18 of the Code of the Township of Vernon is hereby replaced as follows:

330-80. Lighting/Signs.

  1. Lighting Standards.
    1. A lighting plan prepared by a qualified individual shall be provided with major subdivision and site plan applications. The lighting plan shall show limits of the isolux/isocandela trace where the minimum foot-candles occur and shall be in compliance with minimum illumination levels in Subsection C(5). Dimensioned manufacturer’s light details and specifications, including foot-candle distributions, shall be provided.
    2. Street lighting of a type supplied by a local utility and of a type and number approved by the Planning Board or Township Engineer shall be provided where deemed necessary for safety purposes. Wherever electric utility installations are required to be underground, the applicant shall provide for underground service for street lighting.
    3. Design.
      1. The fixture spacing, illumination type, mounting height, wattage, and photometric pattern shall be shown and calculated for each type of fixture used. The lighting for off-street parking shall be designed to direct light downward towards the parking areas. Shield or cutoffs when necessary shall be installed to prevent spillover of light onto residential areas and public streets.
      2. Any outdoor lighting such as building or sidewalk illumination, driveways with no adjacent parking, the lighting of signs and ornamental lighting, shall be shown on the lighting plan, in the form of manufacturer’s details and specifications to allow a determination of effects upon adjacent properties, traffic safety and sky-glow.
      3. Illumination shall be designed to minimize undesirable off-site effects. Lighting shall be designed to respect and protect the use and enjoyment of neighboring properties and in such a manner as to avoid distraction of motorists. The intensity of all light sources proposed in connection with the development, together with all proposed light shielding and similar features, shall be subject to Planning Board approval.
      4. Light intensity shall not exceed 0.3 foot-candle along any property line and shall be arranged and shielded to reflect the light away from adjoining streets or properties. This regulation shall not apply to lights that are used solely for the illumination of entrances or exits or driveways leading to a parking lot.
      5. Lighting shall be provided by fixtures with a mounting height not more than 25 feet or the height of a building, whichever is less, unless said standard is located within 250 feet of a residential zone, in which case the mounting height shall not exceed 15 feet. Mounting height shall be measured from the ground level to the center line of the light source. Light source other than pedestrian walkway lighting shall be spaced at a distance not to exceed five times the mounting height.
      6. Minimum levels of illumination (lux/footcandles).
      7. Freestanding lights at the perimeter of parking lots shall be aligned with parking stall striping and located a minimum of 2 1/2 feet from the edge of curb. Exposed concrete pedestrian or bollard light foundations shall not exceed two inches above grade or four incites above grade when located within a lawn area.
      8. The style of any light or light standard within nonresidential and multifamily developments shall be consistent with the architectural style for the principal building and, where appropriate, the architectural character of the surrounding area.
      9. No outdoor floodlight or spotlight and no light beam or emission from any light, whether indoors or outdoors, shall be directed toward any point off the premises.
      10. The following types of outdoor lighting are prohibited: any search light, flashing light, blinking light, moving light, rotating light, oscillating light, shuttered light or similar device, strobe light, fluttering light or any other light of which the intensity and color is not maintained constant, as perceived by the human eye, when in use.
      11. The Planning Board shall have the power to reduce or eliminate street lighting where prevailing conditions, including but not limited to visual resource lands, lands in the AET Districts, open and rural locations, and the like, warrant the same. In residential subdivisions, street lighting shall be limited to ornamental lamppost lighting unless utility standards are necessary or appropriate under Subsection A.
  2. Sign Regulations.
    1. Purposes. These regulations regarding permanent signs and the regulations of Chapter 470 regarding temporary signs are designed to achieve the following objectives:
      1. Promotion of safety on highways and roadways
        1. Establishment of a clear and orderly pattern of signs that are appropriately designed to be compatible and not competitive with other signs.
        2. Reduction of obstructions, distractions and other conditions which cause confusion or otherwise threaten to compromise pedestrian and vehicular safety.
        3. Promotion of ready identification of governmental and institutional sites and events.
        4. Coordination of signs with prevailing speed limits and highway or roadway conditions.
      2. Promotion and protection of the Township’s visual resources by:
        1. Creation of a pleasing streetscape which reflects the Township’s rural heritage and extraordinary landscape.
        2. Encouragement of artistic, creative, expressive and distinctive signs of unusual appeal and quality, and which are appropriate to respective environs.
        3. Encouragement of signage which is compatible and reflective of desirable architectural and historic buildings and features, and which evoke Vernon’s heritage and distinctive character.
        4. Eradication and prevention of visual clutter caused by competitive proliferation of signs; disorderly placement; excessive height, size and illumination; and redundancy.
      3. Promotion of commerce in Vernon by:
        1. Affording each Township profession, business, industry and service a fair and protected opportunity to communicate, identify, and safely and effectively direct traffic to the site of the enterprise of such profession, business, industry or service, by means which are expressive of identity and appropriate to the nature of the enterprise and the surroundings.
        2. Creating a distinctive commercial environment in collective effect which attracts business because of the heightened visual quality and image such effect would impart.
  3. Prohibited signs. All signs not expressly permitted pursuant to this section shall be prohibited. Without limitation thereto, the following shall be prohibited:
    1. Attaching a sign to, or painting or otherwise marking letters, logos or other expressions on a utility pole, tree, rock, or natural feature of any kind.
    2. Obstructing the vision of pedestrian or vehicular traffic.
    3. Causing confusion by the use of signs or objects which simulate authorized traffic signs, signals or devices.
    4. Erecting a sign less or more distant from the lot line or edge of pavement than prescribed by this section.
    5. Allowing the projection of a sign over a public right-of-way for pedestrian or vehicular traffic whereby the bottom of the sign is less than eight feet above ground level.
    6. Allowing a sign to be less than entirely safe and secure.
    7. Allowing a sign associated with an abandoned, dilapidated or nonexistent business to be displayed more than 30 days after the inception of such condition.
    8. The use of moving devices of a predominantly commercial nature, such as commercial pennants, banners, ribbons, streamers, sheets and spinners.
    9. The use of strings of lights having a blinking, flashing or fluttering quality, or the use of illumining devices which have a changing light intensity, brightness or color; excepting, however, holiday lights as aforesaid and white or clear lights for a duration as aforesaid.
    10. Illumination by unsteady or glaring light.
    11. Signs painted, placed or constructed directly on or projecting from a roof, except when a roofline on a building facade is so steeply sloped or otherwise architecturally integral to the facade that placement (but not painting) of a sign on a roofline would be necessary or clearly appropriate in order to reasonably accomplish the purpose of an otherwise permitted wall sign.
    12. Unless otherwise provided in Chapter 470, movable or portable signs, including any surface containing material and content in the nature of a sign, whether or not located on the same premises as a business or service which is the subject of such sign, including advertising on trucks or motor vehicles, the apparent primary purpose of which is to provide a display to broadly attract the attention of the public rather than to directly serve and identify the business of the owner thereof in the manner which is customary for such vehicles, signs on wheels or which may be moved by hand such as but not limited to A-frame signs, or signs which may be temporarily placed on or hung from any portable support of any kind, any sign which is designed to be or capable of being towed behind a vehicle or which is an integral, predominant, or substantial part of a vehicle or mounted on a trailer.
    13. Use of visible moving parts or components which blink or cause variable or glaring illuminations.
    14. Exhibiting statements, words, pictures or images of an obscene or pornographic nature.
    15. Emitting a sound, odor or visible matter such as smoke or vapor.
    16. Causing or allowing a sign to extend or project above the highest elevation of the wall to which it is attached or above the lowest part of the roofline of the building, whichever is less.
  4. Restrictions on area, type, number and combination of signs.
    1. Wherever a site is or shall be improved by a single commercial use in a district zoned for such use, the following permanent signs may be erected or installed thereon:
      1. One freestanding or ground sign of not more than 24 square feet in area in the C-1 and AET Districts or 32 square feet in the C-2, C-3, and CR Districts; and*
      2. One wall sign of not more than 12 square feet in area; and
    2. Wherever a site is or shall be improved by a single office, professional, service or industrial use or establishment, in a district zoned for such use, the following permanent signs may be erected or installed thereon:
      1. One ground sign of not more than 24 square feet in area; and
      2. One wall sign of not more than 12 square feet in area; or
      3. One window sign of not more than six square feet in area or 20% of the window area to which the sign is to be affixed, whichever is less, or one wall sign of not more than six square feet.
    3. Wherever a site is or shall be permissibly improved by more than one commercial use, unit, or enterprise (or for mixed use, excepting residential and industrial uses), including such uses as but not limited to shopping centers, shopping malls, specialty shopping centers and shopping plazas, the following permanent signs may be erected or installed thereon:
      1. One freestanding or one ground sign having an area of not more than 32 square feet or 10% of the area of the facade of the principal building, whichever is less, for each yard, other than a rear yard, which faces a public roadway, each of which freestanding or ground signs may include beneath it one component sign of not more than 12 square feet for each individual commercial use or establishment on site; and
      2. One wall sign of not more than 12 square feet in area, facing each yard, other than a rear yard, which faces a public roadway, for each component commercial use or establishment; and
      3. A single directory sign of not more than 42 square feet in area nor more than eight feet in height.
      4. A projecting or suspended sign for each individual use, unit or enterprise of not more than six square feet (projecting) or 10 square feet (suspended) nor more than 10 feet high or less than eight feet above ground level.
    4. Wherever a site is or shall be improved by more than one light industrial use, unit or enterprise, including light industrial complexes, the following permanent sign may be erected or installed thereon:
      1. One freestanding or one ground sign having an area of not more than 32 square feet or 10% of the area of the facade of the principal building, whichever is less, for each yard, other than a rear yard, which faces a public roadway, each of which freestanding or ground signs may include beneath it one component sign of not more than 12 square feet for each component commercial use or establishment; and
      2. One wall sign of not more than 12 square feet in area, facing each yard, other than a rear yard, which faces a public roadway, for each component commercial use or establishment; and
      3. A single directory sign of not more than 42 square feet in area nor more than eight feet in height.
    5. Wherever a site or lot is or shall be improved by a single-family dwelling, including a home which is used for a home professional office, the following permanent signs may be erected or installed thereon:
      1. Nameplate as per Subsection B(2) of this section; and
      2. One on-site wall sign of not more than three square feet for a home professional office; or
      3. One on-site ground sign of not more than three square feet for a home professional office; and
      4. Directional and informational sign(s) as per Subsection B(4) of this section.
  5. Restrictions on certain signs, including nonconforming signs.
    1. Any vehicle sign larger than one square foot where the sign projects beyond the manufacturer’s profile of the vehicle and is displayed in public view under such circumstances as to indicate that the primary purpose of said display is to broadly attract the attention of the public rather than to directly serve and identify the business of the owner thereof in the manner which is customary for such vehicles, is prohibited.
    2. No billboard, off-premises sign or other off-site commercial sign shall be erected, used or maintained in the Township of Vernon. Any sign within the contemplation of this section must be located on the premises on which the business, profession, industry or service is located, except that one off-site sign may be erected on the previous site of a business, profession, industry or service which has relocated for reason of an unforeseen disaster, but for not longer than six months. Any business, profession, industry or service which has relocated for elective reasons may continue to use a sign on a previous site for not more than 30 days. This subsection restriction shall not apply to temporary signs as otherwise permitted pursuant to this section that advertise special events sponsored by nonprofit social, religious, political or cultural organizations or institutions, or by a governmental entity, provided the sign is the property of the organization, institution or entity.
    3. One on-site wall or ground sign not exceeding three square feet shall be permitted to identify a home professional office.
    4. Two on-site seasonal signs not to exceed 24 square feet each (where the speed is 40 mph or greater) or 12 square feet (where the speed limit is less than 40 mph) shall be permitted in connection with the sale of seasonal farm produce.
    5. Two neighborhood or subdivision entrance ground signs shall be permitted, one on each side of such entrance, provided each sign does not exceed 16 square feet in area.
    6. One non-illuminated temporary sign not exceeding 24 square feet in area shall be permitted on a site of new construction, provided such sign is removed upon completion of construction.
    7. One ground sign may be erected to identify a development site, provided that such sign does not exceed 24 square feet in area and is not less than 20 feet from any front or side lot line. In a subdivision, such sign shall be removed as soon as 80% of the lots are sold or developed.
  6. Restrictions on illumination.
    1. No sign shall be illuminated so as to violate Subsections [C(9), (10) or (13)].
    2. Commercial signs which are attractively painted, or signs of carved or simulated carved construction, are required in the TC Districts and may be suitably but not glaringly spotlighted. Such signs are permitted and encouraged in all other districts in which commercial signs are permitted. Internally illuminated signs, particularly lightbox signs, are generally prohibited except for good cause shown. A showing of good cause shall include proof that denial of an internally illuminated sign will substantially and irreparably deprive the owner or applicant of a private commercial interest within the contemplation of Subsection A(3) of this section, or, alternatively, that relief is likely to promote public safety and/or the Township’s visual resources within the contemplation of Subsection A(1) and (2) of this section, or that illuminated signage bearing a particular mark, symbol, logo, lettering or composition is critical to the applicant’s economic interests. Relief from the requirements of this subsection shall be pursuant to N.J.S.A. 40:55D-70c.
    3. If permitted for good cause shown, internally illuminated signs shall be further limited as follows:
      1. Not more than one such sign of conforming area, height and setback per lot or site shall be permitted.
      2. The use of opaque letters against an illuminated white or light-colored background is prohibited; an opaque background shall be required.
      3. Not more than 25% of total sign area shall consist of white or light-colored letters or logos.
    4. Sources of sign illumination on all signs shall be shielded from the view of vehicular traffic.
    5. Floodlights or spotlights used for the illumination of a commercial premises or any sign thereon shall not project light above the highest elevation of the illuminated wall of the building.
    6. Neon and other illuminated tube lighting is prohibited when the same is in the nature of a sign is used as ornamentation associated with fenestration or building architecture; provided, however, that a single neon sign suspended in a window shall be permitted to display the word “open” and/or not more than three words to identify the goods or services of the establishment.
  7. Measurement of sign area.
    1. Measurement of area of individual signs. The area of a sign face (which is also the sign area of a wall sign or other sign with only one face) shall be computed by means of the smallest square, circle, rectangle, triangle or combination thereof that will encompass the extreme limits of the writing, graphic illustration, picture, symbol or other display, together with any material or color forming an integral part of the background of the sign and used to differentiate the sign from the backdrop or structure against which it is placed, but not including any supporting framework, bracing or decorative fence or wall when such fence or wall otherwise meets zoning regulations and is clearly incidental to the sign itself. No sign shall have more than two display faces. The sign area for a sign with two faces shall be computed by adding together the area of all sign faces visible from any one point. When a sign having two faces is such that both faces cannot be viewed from any point at the same time, the sign area shall be computed by the measurement of the larger of the two faces. For purposes of calculating window signs, a window shall be considered the glazed area.
    2. Measurement of height. The height of a freestanding sign shall be computed as the distance from the base of the sign at normal grade to the top of the highest attached component of the sign. Normal grade shall be construed to be the lower of existing grade prior to construction or the newly established grade after construction, exclusive of any filling, berming, mounding or excavation solely for the purpose of locating the sign. In cases in which the normal grade cannot reasonably be determined, sign height shall be computed on the assumption that the elevation of the normal grade at the base of the sign is equal to the elevation of the nearest point of the crown of a public road or the grade of the land at the principal entrance to the principal structure on the lot, whichever is lower.

SECTION II All Ordinances or parts of Ordinances inconsistent with this Ordinance are hereby repealed to the extent of such inconsistencies.

SECTION III If any article, section, subsection, paragraphs, phrase or sentence is, for any reason, held to be unconstitutional or invalid, said article, section, subsection, paragraph, phrase or sentence shall be deemed severable.

SECTION IV This Ordinance shall take effect immediately upon final publication as provided by law.